Create Something Newsworthy, Part 2 — Testing

Every potentially newsworthy idea needs to be tested before too much of your time and resources are put into the project.

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Create Something Newsworthy, Part 2 — Testing

Fear the Google

Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative about Google

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Fear the Google

The Decision-Making Funnel, Stage 3: Desire, Part 2

We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness and interest, and now we continue looking at the desire stage. …

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The Decision-Making Funnel, Stage 3: Desire, Part 2

Website Spider and Visitor Usability

In this article we are going to discuss spider and visitor website usability issues.

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Website Spider and Visitor Usability

Preventing Duplicate Content on an E-Commerce Site from Session IDs

It s very important for your e-commerce website to show up well in the search engines.

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Preventing Duplicate Content on an E-Commerce Site from Session IDs

Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy.

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Why Settle for Best Practices?

SEO Site Review: Time to Clean Up Home-Yard

It’s time for Mark’s quarterly site review. Today, we’ll look at a Web site that has so many issues that there’s going to be something here for everyone. …

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SEO Site Review: Time to Clean Up Home-Yard

Don’t Ignore Your Sitemap!

Many sites have underutilized sitemap pages. It’s really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.

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Don’t Ignore Your Sitemap!

SEO Tools 101, Part 2

SEO tools won’t solve your problems if you have poor content. But they will help identify problem areas you should address. ..

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SEO Tools 101, Part 2

Do You Know Where Your Audience Is?

Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. …

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Do You Know Where Your Audience Is?